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April Fools prank turns into genius marketing by these two entrepreneurs

4 pointsby nateb202211 months ago

3 comments

torlok11 months ago
Did they do a &quot;I&#x27;m quitting YouTube&quot;, or is there anything more to this genius idea. What is this site anyway? It seems like they post song reviews for money? <a href="https:&#x2F;&#x2F;www.onthesceneny.com&#x2F;submit-your-post-here&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.onthesceneny.com&#x2F;submit-your-post-here&#x2F;</a>
yabatopia11 months ago
Ironically I had to use AI to get to the point. It reads like a recipe with a long-winded introduction&#x2F;story.<p>This is the AI generated (CoPilot ChatGPT 4) Tldr; :<p>- *April Fools’ Marketing Stunt*: - Planned a fake company sale announcement as an April Fools’ joke. - Generated significant buzz and reconnected with many contacts. - Ultimately revealed the joke, gaining positive feedback.<p>Here’s the full AI generated summary in bullet points:<p>- *Founders and Background*: - Ilias Anwar and Johannes Naylor, founders of Tapped Ai. - Ilias ran TCC Entertainment; Johannes ran hackathons and a tech startup. - Met through a podcast interview after college.<p>- *Initial Collaboration*: - Discussed issues in the music industry. - Decided to stay connected and explore startup ideas.<p>- *Startup Evolution*: - Explored various ideas: badge verification, LinkedIn-style platform, Ai record label. - Gained significant online traction but realized ChatGPT could outperform their tools.<p>- *Antler Program*: - Accepted into the Antler Residency program in Austin, Texas. - Moved to Austin, worked long hours due to poor hotel wifi. - Realized they needed to pivot from Ai record label.<p>- *Mentorship and Pivot*: - Spoke with mentors and attended New York Tech Week. - Decided to focus on live music data analytics. - Launched a matchmaking service for performers and venues.<p>- *April Fools’ Marketing Stunt*: - Planned a fake company sale announcement as an April Fools’ joke. - Generated significant buzz and reconnected with many contacts. - Ultimately revealed the joke, gaining positive feedback.<p>- *Current Focus*: - Shifted to a live music data analytics company. - Continued to innovate and adapt their business model.
John2383211 months ago
Astroturfing. Flag