Not going to take off at scale in India (which the article is about).<p>Khapli/Emmer is not included in the MSP schedule - it's Wheat/"Gehoon" that is included [0].<p>Farmers only grow MSP crops at scale because heritage crops don't command the same prices.<p>But yea, most farmers will grow a mix of traditional crops for personal consumption and MSP crops for money.<p>My grandfather does the same with "Makka" (heritage corn) versus "Makhi" (mass corn)<p>[0] - <a href="https://desagri.gov.in/wp-content/uploads/2023/06/English-notification-for-website-.pdf" rel="nofollow">https://desagri.gov.in/wp-content/uploads/2023/06/English-no...</a>