A couple thoughts:<p>This is a neat idea, I think the price is right, but:<p>Are there categories of "stuff" that I can reject? What if i am not ever interested in cologne picked by these guys.<p>I do NOT think they should be including things like gift cards. I am paying you $40 per month for these guys to pick great stuff and a best buy gift card is on there? WTF. Unless that gift card is worth more than my $40 bucks - thats a hassle to convert my subscription fee to a gift card that I then have to spend time and energy converting into stuff, without the ability to convert it back to cash! Thats retarded. (I have a $100 best buy gift card in my wallet I have had for 8 months because I cant think of anything to spend it on that I absolutely need and that is <$100)<p>Aside from these guys having a ton of money, what am I getting by subscribing to receiving their picks, they have money - most are young, what sort of taste do they have? Am I not just subscribing to a selection of stuff picked by an army of assistants and paying some % premium to have these guys celebrity tied to the service?<p>How much time are they spending actually evaluating this stuff? Do they get 5 minutes a week with the assistant to say "Tim, pick one pair of socks from these 5 pairs"<p>Or do they all get the stuff they pick and are using it and then say "yeah these are great socks!"<p>Otherwise, a hell of a twist on the idea of endorsements.