> Even the most devout vegans and vegetarians have to admit that today’s meat substitutes are no substitute for the real thing. Some of them are tasty, but none actually have the same taste and texture of a piece of chicken, a burger, or a steak.<p>So what? Vegetarianism doesn't work that way. I don't walk into the supermarket thinking "what's the meatiest meat substitute that I can find today?", I think "lets get some fresh fruit and veg, and yoghurt and cheese".<p>Also, if you <i>are</i> looking for a meat substitute, have you tried Quorn? ( <a href="http://www.quorn.co.uk/" rel="nofollow">http://www.quorn.co.uk/</a> )
It should be possible to dramatically lower the cost of protein produced this way.<p>It is just so much more efficient to grow corn, soy and pea protein and then consume it directly, rather than feeding it to cattle first, to harvest a fraction of the input protein as meat.<p>This stuff could win on cost alone.
As a long-time vegetarian, I'm really excited about this. I just hope they're able to get distribution here in Austin soon, although with the Whole Foods group HQed here, I expect that won't take too long.
I want to like this, but it conflicts with Michael Pollan's rules for eating ("don't eat anything your great grandmother wouldn't recognize as food").<p>Their chicken strips contain titanium dioxide. I'm no expert, but wikipedia says we probably shouldn't be eating that. What am I missing?
This is great (I'm a big proponent of synthetic meat, which is similar, and the potential of engineered foods in general) but I'm not so sure Biz is the best judge of what real meat tastes and feels like if he has been a long time vegan.<p>Also it will be extremely difficult to get Americans to switch to fake meat, no matter how cheap/tasty/nutritious it is. We are a pretty superstitious culture.
What are the vegans going to do when they find out that saturated animal fats are good for you?<p><a href="http://www.menshealth.com/nutrition/saturated-fat-0" rel="nofollow">http://www.menshealth.com/nutrition/saturated-fat-0</a><p>I'm looking forward to the schadenfreude I get as Americans continue to reduce their saturated fat intake and continue to suffer from more diabetes and heart disease.
I don't like vegan meat. Vegans are often stringy and tasteless. I would prefer eating corn fed Iowans whenever I am involved in a plane crash in the Andes
> "They were coming at it from this big science, super practical, scalable angle. They were saying, 'We want to get into the multi-billion-dollar meat industry with a plant-based meat.'<p>show us the science. (anyone who fucking links me to documentaries, and non-cited articles/studies, i'll fucking punch them in the face)