Matt Trifiro, serial entrepreneur and current VP of Marketing at Vapor IO, offers his lessons learned from applying AI tools to marketing tasks. I took away four key choices that Matt made that helped him explore possibilities and add new capabilities he could quickly use.<p>1. Choose augmentation over "pure automation" (you stay in the loop, but your oversight may shrink to 10-20% of the original scope).<p>2. Blend research and testing (30% research, 70% testing) to walk slowly along a path that is empirically verified. Take small steps where some land in swamp, others on bedrock.<p>3. Stretch outside your comfort zone. If you are on the frontier substantial incremental progress can come from small steps into the unknown as much as refining what you have learned.<p>4. Cultivate deep empathy for customer perspective. Look at the situation from both sides of the table. Don't do things to customers you would not want done to you.