The Swatch x {Omega,Blancpain} watches are fascinating to me. I wonder how much "brand damage" this inflicts on 2 iconic watch designs. For a long time it seemed like Swatch didn't really advertise their ownership of many premium watch brands. Now it seems to have shifted.
As a watch nerd who has a nice watch(just one!) I know a bit about the moonswatch watches and their popularity and have not heard great things about their quality. Mainly the paint rubs off and build quality is pretty abysmal movements stops etc. You can(or could) get a used omega speedmaster moonwatch for around $3k and that watch will last you the rest of your life with regular maintenance. Or you could get a moonswatch and it will be in the landfill in 2ish years. I just don't see the appeal, for that price point I would get a GShock as they are sturdy and well built and will last quite a long time.
I’m not much of a watch guy, but I got a “rep” moonswatch for under $20 as my first watch. It’s actually fairly convincing from a distance, but some of the dials were not zeroed properly and the cheap crystal made it hard to actually read.<p>That then got me to buy an actual Moonswatch and an affordable Seiko Chronos. I can’t imagine myself getting more into the hobby (especially the high end), but I think I can appreciate a little bit more now. I think Moonswatch pulled a lot of new people in (riding the whole 2020s watch wave).
Since it’s a post about watches, obligatory link to Bartosz’s explainer of mechanical watches: <a href="https://ciechanow.ski/mechanical-watch/" rel="nofollow">https://ciechanow.ski/mechanical-watch/</a>
I've been amazed at how popular these are. Walking around a few major cities, I find that I see more Moonswatches than almost anything else besides Apple Watches, at least on people (mostly dudes) that seem to be trying to look stylish.