The rule will allow agency to strengthen enforcement, seek civil penalties against violators, and deter AI-generated fake reviews.<p>Link to 16 CFR Part 465: Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (Final Rule):
<a href="https://www.ftc.gov/legal-library/browse/federal-register-notices/16-cfr-part-465-trade-regulation-rule-use-consumer-reviews-testimonials-final-rule" rel="nofollow">https://www.ftc.gov/legal-library/browse/federal-register-no...</a>
> "Buying Positive or Negative Reviews: The final rule prohibits businesses from providing compensation or other incentives conditioned on the writing of consumer reviews expressing a particular sentiment, either positive or negative. It clarifies that the conditional nature of the offer of compensation or incentive may be expressly or implicitly conveyed."<p>Sounds like Amazon's review structure requires a complete overhaul...
Fake reviews and testimonials constitute speech.... speech that involves the ability for corporations to sell products amd make money.<p>Meanwhile the speech of elected officials - and those running for office - is uncontrolled and they lie to the public with impunity.