Doing some research on this in the context of dev newsletters/dev products.<p>If you did buy or started using the product after seeing a newsletter ad, I am wondering if you remember what you liked about that ad. Or if not liked what made you not skip it immediately?<p>If you are on the founder/marketing side and you ran ads in dev-focused newsletters which ones were more successful?
I don't even consider ads, generally. I use an adblocker, UBO Lite, and the ones that aren't caught in the filter are just sort of ignored. I don't trust myself to be able to manage deciding on if a product is worth investigating and perhaps buying, being fairly impulsive, and so a blanket policy of 'don't buy what ads offer' and more generally 'don't click on ads' makes the most sense.<p>Newsletters aren't an exception. The only conceivable exception is when it's like 'Hey, I really enjoyed this newsletter' or affiliated interesting looking newsletters(eg I've looked at the other newsletters <i>Nature</i> has, which are linked to at the bottom of <i>Nature Briefings</i>), but those aren't really ads.
No, I never have. I actually can't remember ever buying anything through an ad at all (but can't say it's never happened). When I need to buy something, I tend to seek it out myself and so I'm not going through an ad. If I don't need to buy something, then ads are irrelevant in the first place.
I just automatically tune them out. If it's not an internal email, I only look to see if it's from someone I know. And even when it's someone I know, at the first whiff of marketing I delete it.