I started this company with two other friends from YC companies: Nick Alexander and Michael Yuan. It was really to scratch a personal itch: online pricing. When you're selling something online (especially a virtual good) choosing a fair price is hard. Most people (including me) seem to guess.<p>I felt like there must be a better way, where econ & math is used instead of intuition.<p>Freshplum grew out of that. After building the company to solve that need we realized that analytics can help online businesses in several different ways - not just pricing. We now how a more holistic focus on helping companies understand their online business through analytics.
So what does it do exactly? Is it something like automated A/B testing on prices/segments of customers? ("let's see if we can charge visitors on Macs a dollar more?" type of stuff?)<p>Love the design of the site.
Freshplum sounds very interesting and like something I may find useful in the near future, but I fear that this may be because of how vaguely it is described. "Virtual goods" isn't specific enough (in my opinion). I think everyone would be better served with some sort of concrete example of a good that was priced or even a list of the most common goods that Freshplum works with.
Not to take away from the funding news, but you have a rather eclectic mix of three different faux-3D visual styles on your web page - the logo, the form/buttons and the map at the bottom. At the very least I would consider fixing the glossy stuff on the logo, it stands out the most and not in a good way. Something like this - <a href="http://img191.imageshack.us/img191/3535/freshplum.jpg" rel="nofollow">http://img191.imageshack.us/img191/3535/freshplum.jpg</a><p>(edit) I would also reconsider the use of Futura as your primary branding font. It's way off the mark. You are not a romantic movie subtitles :)
Just being curious. What type of companies use your service. The example the article gives "a pair of jeans" is still a physical good and is priced taking labor cost into account.
You know what's cool? The only news about your company is that someone wrote it a check. Your website has fuck-all about what you're doing. Apparently I can sign myself up for some unspecified email content at some random point in the future, because I don't get enough email.<p>Now it's on hn with some crap about how you've "since expanded"... great. Get back to me when you're in business.
Who the hell changed the submission title? It was clearly stating that it was submitted by the founder. And now it has some ex-facebooker BS in it. Who cares he was with Facebook. The fact that he's on HN is what matters.<p>Please stop. You are not helping. Keep it human.
Did the title of this post really just get changed? Was what the head of the company (and much more than just a "Former Facebooker") posted to announce his company coming out of stealth not a good enough title?<p>Until there's some public announcement about things like this or some accountability, every front page post on this site is going to have a comment chain like this. This is ridiculous.
I was thinking that there should be a plugin LevelII stack for each good, say used computer hardware.
you can hit someone's bid or put your offer away from last traded price.<p><a href="http://www.yourtradingjournal.com/images/nt/NinjaTrader_clip_image002.jpg" rel="nofollow">http://www.yourtradingjournal.com/images/nt/NinjaTrader_clip...</a><p>I'm sure that for virtual goods, delivery is more fluid and there would be less of difference say for an identical configuration of a server, but one server with 8GB vs 16GB ram.