On paid ads – I’ve also noticed indie devs often dismiss them. It just takes time (and some money) to find what works for your product. You've got to keep experimenting until something works and when it works, double down on it. I've had success with both search ads and display ads.<p>If your product converts well, your ads will usually work in your favor. Although, designing a good ad creative is like building a product: it needs a clear value and a strong CTA to drive clicks.<p>Meta ads, for example, has been my top source of users for one of my apps[1].<p>[1] Unwind - <a href="https://apps.apple.com/us/app/unwind-daily-breathwork/id1470613384" rel="nofollow">https://apps.apple.com/us/app/unwind-daily-breathwork/id1470...</a>
Some great suggestions in the article. The best ones I think are to stay focused and not jump to another idea and to focus on marketing.<p>Both are hard for folks who enjoy building. If you want to make money you have to grow in the opposite direction and grind.
I'm getting ready to launch an iOS app in the next couple of weeks, and this is gold! Does anyone have a perspective on Apple Search Ads vs Meta vs TikTok? I'm wondering what's worth the squeeze.