I'd honestly argue that this is the most important role in the company. As a startup--your company <i>is</i> your product and for or all intents and purposes the product design <i>is</i> the product. Yes, it needs to be supported by a strong, scalable, flexible foundation, but from a user standpoint--design is everything. It will make or break you.
Very interesting article!<p>Just FYI: In the top left corner of the iPhone screen on the giveaway page [1] I see, "Receivd." Is this a typo?<p>[1] <a href="http://kicksend.com/iphone_giveaway" rel="nofollow">http://kicksend.com/iphone_giveaway</a><p>EDIT: Nevermind - I saw "Receivd, Inc." in the footer.