Reddit won the game, slow and steady. Reddit now literally powers the <i>generation</i> of news cycles across the blogerverse. BuzzFeed? HuffPo? Gawker? TheDaily? Reddit, yesterday.<p>First thing first is rescue the culture. Digg engineering already fled, the peanut gallery in the valley keeps squawking with delight about your failure, and all you have left is some nicely designed pages showing double digit gains on stale links that's a shade away from being as if they were spun up by a Russian spam squad. Save yourself, redo the logo, redo the color scheme, don't let legacy drag you down.<p>Second thing is do some soul searching, figuring out what layer Digg wants to play in. Links aggregation? Community building and content creation? Traffic? Attention? Engagement? That elusive ad sharing model for content creators?<p>After that figure out for who. Reddit's core is dying, and eventually it'll be fully crowded out by the mainstreaming of rage comics, aww pics, and counter-Tumblr-pseudo-nerdy programming. Do you target those people, the walking wounded much like Slashdot?<p>Or do you go after the youths, the ones addicted to Instagrams, 9gag, imgur, but bored of their Facebook feeds? Then play the waiting game. New is everything old, after all.<p>The game's so different now from 2005. All the majors have feeds now. All the majors have figured out sharing, commenting, and extracting action on a story item. On top of that you're competing against mobile guys like Flipboard.<p>This is one of those situations where execution is easier than creating an idea. What is Digg's $1MM idea? Good luck with that because Digg needs to be futuristic but also <i>really</i> lucky twice being at the right place, the right time, with the right idea. Once you're lucky, twice you're good, right?<p>I bet this kind of flame out, this one thing keeps Mark Zuckerberg from sleeping.