I found it frustrating that the article highlights Mullenweg’s actions while failing to even briefly describe what WP Engine is, and what actions they took. The story felt very incomplete, perhaps intended for someone who is already familiar with all the details. I have copied below excerpts from the Wikipedia entry on WP Engine because I found it clarifying.<p>> WP Engine's main function is allowing businesses and organizations to build, host, and manage websites powered by WordPress.<p>> During the week preceding September 22, 2024, Matt Mullenweg—founder of WordPress.com—began speaking negatively about rival WP Engine. Mullenweg gave a speech at WordCamp US 2024 that argued that WP Engine had made meager contributions to WordPress compared to Automattic, criticized WP Engine's significant ties to private equity, and called for a boycott, sparking internet controversy.[30] In response, WP Engine issued a cease and desist against what it characterized as defamation and extortion, attributing his attacks to WP Engine's refusal to pay Automattic "a significant percentage of its gross revenues – tens of millions of dollars in fact – on an ongoing basis" for what it claimed were necessary trademark licensing fees (later clarified as 8% of all revenue, payable in gross or in salaries for its own employees working under WordPress.org's direction, combined with a clause that would've prohibited forking[31]) for the "WordPress" name.[32] Automattic responded by sending its own cease and desist the next day, citing the trademark issue.[33] On October 2, 2024, WP Engine sued Automattic and Mullenweg for extortion and abuse of power, which the defendants denied.[31]
As a result of the dispute, WordPress.org blocked WP Engine and affiliates from accessing its servers—which include security updates, the plugin and theme repository, and more—on September 25, 2024, a day after its trademark policy was updated[34] to ask against usage of WP "in a way that confuses people", listing WP Engine as an example.[35] Following backlash, access to WordPress.org was temporarily restored until October 1 to allow WP Engine to build its own mirror sites two days later,[36][37] which the company did.[35] On the 12th, WordPress.org replaced the listing of WP Engine's Advanced Custom Fields (ACF) plugin on the WordPress.org plugin directory with a fork called "Secure Custom Fields" citing a guideline that empowers the foundation to "make changes to a plugin, without developer consent, in the interest of public safety".[38]
On October 7, 2024, to align the company's stance, Mullenweg announced that 159 employees—8.4% of Automattic—had quit in exchange for a severance package of $30,000 or six months of salary, whichever is higher, with the condition that the resigned would not be able to return.[39] The next week concluded another offer of nine months' salary to attempt to placate those who could not quit for financial reasons,[40] though with only four hours to respond and the added term of being excluded from the WordPress.org community.[35]