It seems like a mistake for him to have done this interview. The Japanese restaurant was described in <i>way</i> too much detail, and if he's trying to shed his goofball image this article doesn't help (just look at the photographs...). And that overshadows the more interesting and important part of the article, which is the direction Groupon is moving in.
I like him much better after this interview.<p>That last paragraph seems far more damning of the author than of Mason -- they're so disappointed that he doesn't have any obvious status symbols and he's riding off on a moped.<p>Good for him, and shame on them, for equating consumption with success.<p>(he should really wear a helmet, though!)