They should read "A Business and its Beliefs", which advocates for the core tenets being<p>1. Respect for the individual<p>2. Service to the customer<p>3. Excellence must be a way of life<p>4. The goal is individual thought and individual action<p><a href="https://archive.org/details/businessitsbelie0000wats_q3s2" rel="nofollow">https://archive.org/details/businessitsbelie0000wats_q3s2</a>