I often notice that webservices do not have a login form on their homepage. For example MySpace and Zoho. This seems strange, as over 99% of the visitors probably are existing users who want to log in. Is there a reason behind this? Today everybody is so focused on usability and a/b testing that I find it hard to imagine that these companies simply overlooked this issue.
I suspect it is because most users save their passwords in the browser or don't end up going through the homepage.<p>Myspace and Zoho both have login buttons on their homepage. Having the actual form is likely a design decision as the form doesn't look nice and isn't efficient for these companies.