Is this a hunt for the elastic price point? Or inelastic. I gets confused by thus terminology.<p>Ford confounded his competitors by price reductions. Netflix seems to be exploring the other side.<p>Also, many things being exclusive to the channel they're not substitutable in some sense. Only if you genericise "are you not entertained" but if you specifically want lions eating Christians, cooking shows on Amazon prime don't cut it.<p>Additionally I don't believe in the modern, virtually routing and transit free anycast and CDN world there is unfavourable cost consequences to more customers, meeting their needs. Netflix employ extremely smart engineers (-I have met some, they're nice people) and would be optimising for scale.<p>I believe they're charging more because they can. Not because they have to.