I am developing a real estate site.
The site is for business real estate and not the private sector.<p>The question is how important is it to state this on the landing page?<p>Let's ask it more general, how important is it to declare to the public on your landing page (home page) the niche of your site? (compare to the general subject of your site)<p>Maybe to leave it uncertain is also good?
Uncertainty is not helpful. If you subscribe to the YC style of startup landing pages (look at almost all YC companies), it is exceedingly clear what the website does in one sentence.<p>Examples:<p>Airbnb - Find a place to stay.<p>Picplum - Share Your Best Moments<p>Carwoo - Great New Car Deals<p>Referly - Recommend products you love<p>Then after that headline, they go into more detail:<p>Airbnb - Rent from people in 26,893 cities and 192 countries.<p>Picplum - Send photo prints to loved ones in seconds.<p>Carwoo - None Of The Games<p>Referly - And earn rewards when people buy them<p>Notice that in all of them, they have a great sentence in 4-6 key words, then a tagline that details what it does specifically. Regarding your comment elsewhere on this page "The reason is that I want to attract 'others' to my site- for future use". This is a bad idea. Focus on one thing and do it extremely well. The future will take care of itself. If you aren't able to get the real estate site to work now by being focused, then the future site won't matter.
You landing page should be as specific as possible in my experience as a user. If I visit a unknown site's landing page, I look for specifics right away to understand what the product does and for whom. In your case, you must mention business real estate. How you mention it is left to the creativity and imagination of yours.
How could clearly explaining what your site does and who it's for <i>not</i> be the right thing to do?<p>I can't even begin to think of a reason why you would hide this from potential users.