What is GEO and why is no one building in it?

*GEO → Generative Engine Optimization*<p>When Google was started in 1998, they invented a revolutionary search algorithm that was based on backlinks. The premise was, if a lot of websites linked to your site, then it was a good and trustworthy source.<p>They were right, and SEO was born. For the last 20 years everyone on the internet has been trying to optimize and rank as high as possible on Google.<p>In the age of AI, there’s a new type of optimization. Generative engines like Perplexity, Google AI, ChatGPT Search, and more have taken the world by storm.<p>Not only do these engines find&#x2F;search for the highest “ranked” sources of information, but they also read through and explain it to you in english that you can understand. These generative search engines have taken the lion’s share of the search market and will soon be used more than just the traditional Google, Yahoo, Edge, etc.<p>What does that mean for SEO?<p>It will take a while to kill off incumbents, so SEO will stay around for a while longer. But more internet companies are going to want to show up in the generated responses. That’s where GEO comes in.<p>Internet based Companies NEED tools to help them:<p>1. Optimize their websites for GEO 2. Have visibility on their GEO, knowing where&#x2F;how they can improve.<p>The gap in the market here is: no one is doing this. There’s only one company currently that I could find, which is called Try Profound. They’re basically Ahrefs for GEO.<p>Who’s building in this field? Is this a necessity? → are you selling painkillers or vitamins?