Below $1k was a given anyways. Microsoft has said repeatedly that it would be competitively priced with the iPad.<p>$1,000 for a new and unknown tablet is anything but competitive.
The Surface Pro is really undercut by the existence of the Nexus 7 or the rumored 8" iPad. Not because they are in direct competition but because a cheap tablet makes owning both types of device realistic. You would barely even notice the nexus 7 in your bag and it doesn't weigh 2lbs when you're holding it.
This isn't even unusual, Swedish web retailers tend to put a price on pre-orders that can't possibly be exceeded when it goes on sale.<p>Even if a Swedish price was real, it says nothing about what it will retail for in the US, we both have a high VAT and tend to get gouged in the currency translation by the seller.