I think whats really strong about this blog post reading it is the memorable message, ie if im talking about marketing and lead gen, then im probably going to recall this post about 'marketing isnt just about lead-gen' and be able to pull it up from that alone, nicely done.<p>Reminds me in a way of Dan Abramov's once- internal post series titled 'you might not need useeffect'.<p>(disclaimer I work at Antithesis, but read this post and was about to share this internally and figured I'd be more public)