Economists call this sort of labor "goon work". This include PR specialists, lawyers, police, private security, alarm system salesmen, etc.<p>Goon work produces nothing, so it is a net drag on the economy. The % of goon jobs increases as wealth inequality increases.<p>Some amount of goon work may be required due to bad actors stealing stuff, hard to tell what the optimal number is.<p>Rent seeking is a net drag on the economy as well and goons enable rent seeking.
Could I order thugs on demand to become a menace anytime I wanted? Say I order 5 to back me up in my local coffee shop. Would my time share security detail be pushing patrons out of the way, as I walk to the self serve counter to add cream and sugar to my coffee? Forming a protective barrier around me against anyone that is wearing some kind of hoodie or face mask, or isn’t fully groomed?
Who is this actually for? It seems like most people who need private security need it on an ongoing basis, not just for a one-off thing. Even if the need arises suddenly (i.e. a stalker starts threatening a celebrity), it still seems like someone who needs that would have it arranged via their management / assistant, and wouldn't have any need (or desire) to arrange it themselves.<p>I actually <i>can</i> see some situations where on-demand private security would be useful. Say you need to retrieve your belongings from your abusive ex-partner's place (and imagine you're on the lease/deed so you have the right to enter without their permission) - having an escort could be useful if the person is violent.<p>However... situations like that don't seem to be what this app is going for?<p>> Every booking comes with a motorcade and users get to select the number of Escalades that’ll be joining them as well as the uniforms their hired goons will wear.<p>It honestly seems like it's for people wanting to LARP as being powerful and important. Which is fine (as long as no one gets hurt), but how big of a market is there for that?