Shares down 20% after being up 500% over the past year, so still up 4.5x. The tactics are common practice, if scammy.<p>I think the real interesting part here is that Unity and AppLovin have about the same potential market share of app advertising:<p>AppLovin: <a href="https://appgoblin.info/companies/applovin.com" rel="nofollow">https://appgoblin.info/companies/applovin.com</a><p>Unity: <a href="https://appgoblin.info/companies/unity.com" rel="nofollow">https://appgoblin.info/companies/unity.com</a><p>With the question being why can't Unity capitalize on the brand advertising that AppLovin has gone after.