This is probably a good end game for Burger King anyway. They got a lot of publicity attention and it limits the number of free whoppers which they now have to give.<p>According to the article, if they modified the app to meet privacy expectations, the app would probably be reinstated.
While it's quite probable that Burger King violated some part of the Terms of Services, I'm cynical enough to think that encouraging people to remove relationships from the Facebook graph might have played a role too.. (Come on, you thought it too, don't deny it!).