Out of curiosity I looked up some of the earliest HN stories on Square, posted about 2 years ago:<p>Square <a href="http://news.ycombinator.com/item?id=970565" rel="nofollow">http://news.ycombinator.com/item?id=970565</a> (0 comments)<p>Square Worth $40 Million Before Launch <a href="http://news.ycombinator.com/item?id=970880" rel="nofollow">http://news.ycombinator.com/item?id=970880</a><p>Jack Dorsey on Square, How it Works & Why it Disrupts
<a href="http://news.ycombinator.com/item?id=971596" rel="nofollow">http://news.ycombinator.com/item?id=971596</a><p>Square: All Hype and Little Value for Small Business
<a href="http://news.ycombinator.com/item?id=1148953" rel="nofollow">http://news.ycombinator.com/item?id=1148953</a>
Link to an article that explains it as well: <a href="http://content.usatoday.com/communities/technologylive/post/2012/08/starbucks-to-accept-square-mobile-payment/1#.UCHlpMiNZho" rel="nofollow">http://content.usatoday.com/communities/technologylive/post/...</a>
This is a big deal. Quite honestly I've never understood the benefit of the traditional Starbucks app, where you swipe your phone in front of their scanner. How is This any different than giving them your cc or sbux card.
Paying by name is super convenient, and could help reduce the lines especially with regulars. I've tried it recently at sight glass and it works great.
Square have still yet to break into the European market despite claims from their vanished blog that they were planning to in 2012. This was at the same time as taking Branson on board.<p>It might stand that they're trying to strengthen their core business in the USA, Starbucks could be a good gateway for them moving forward into other countries.
Okay. I've just not sure I want my name and face popping up on a console at Starbucks just because I'm walked in the place.<p>Especially not unless I have HUD glasses that will tell me the cute barista's name.
Despite some reports, apparently Starbucks will not be supporting the Square pay-by-name/geofencing features: <a href="http://www.splatf.com/2012/08/starbucks-square-payments/" rel="nofollow">http://www.splatf.com/2012/08/starbucks-square-payments/</a>