It seems more like a meme.<p>Reminds me of the "10x Developer" memes I used to see.
"10x Developer doesn't have time to explain things." "10x Developer doesn't have time for pleasantries."<p>I thought it was a joke, but people were serious ... 10x Developer label sounded just an excuse for being an asshole...<p>I haven’t seen anything about “vibe coding” that indicated to me the person using the term was a serious person.
Although there is lots of hype, vibe-coding isn't a marketing gimmick—it's just continuing the trend we've always followed: moving to higher levels of abstraction. Like going from assembler to C made life better by letting us focus on logic instead of registers, vibe-coding means taking that next leap, writing code that directly captures 'what' rather than 'how.' When the specification becomes executable, there's less room for misinterpretation and fewer bugs, and your mental effort can shift from managing low-level details to clearly expressing your intent. It's not magic; it's just the natural evolution toward clearer, safer, and more maintainable code. It's not there yet, but, just as C++ replaced C which replaced assembler, "specification as code" is the future for most software. Eventually, most of us will be "prompt engineers" rather than "software engineers".
Not a marketing scheme, although scheming marketers have start to notice and ramp that up. Vibe-coding is a small fad coming from the overly enthusiastic.