Influitive Raises $3.75M to Build the Definitive Influencer Marketing Platform

Ok, I don't get it. What are they trying to do, and what problem are they trying to solve? Getting customers to refer their business?.. and why would someone want to do that? That's work, and they're not getting rewarded monetarily for it.

I love what Influitive is doing with helping advocates help companies.

I am very impressed with BetaKit - these people write terrific, penetrating articles.