First time I visited Norway back in 2018, I remember watching it on TV. I had no idea what was going on, there was just a bunch of moose standing next to a river and it appeared to be broadcast live. I can honestly say it was mesmerizing and I could not stop watching, even though nothing at all was happening.
A thread about it a couple of years ago <a href="https://news.ycombinator.com/item?id=31150996">https://news.ycombinator.com/item?id=31150996</a>