It looks like he's recently tried to change his image from mega villian to "freedom fighter." At least that's what he calls himself on his Twitter account. Although it does seem like a troll towards the people who have been after him.<p>Does this qualify as a heel face turn? <a href="http://tvtropes.org/pmwiki/pmwiki.php/Main/HeelFaceTurn" rel="nofollow">http://tvtropes.org/pmwiki/pmwiki.php/Main/HeelFaceTurn</a>
Interested to see what 'MegaKey' is. There are only a few obvious ways to make money with free music: advertising and up-selling subscriptions. If he's managed to come up with a better way that's great. Maybe it will force Spotify and the other 'free' music services into splitting revenue more fairly rather than the current model of giving most of it to the major labels and screwing the indies.
I can't know how will this turn out eventually but I really hope for this (or something like this) to be a turning point for the music industry.<p>I love music, I really do, but at some point I became so disgusted by the way the industry works that I almost stopped caring. There surely is a better way to distribute music which would allow musicians to earn more money and the consumer to spend less at the same time by leaving out labels and distributors.