<i>We realized that we were already using Opbeat to operate Opbeat! Actually we had been doing so for quite some time. It seems crazy that we’d forgotten the fact that Opbeat was already helping us.</i><p>So they discover the concept of eating your own dog food
How about "Fuck yeah! Ship that bad boy!"?<p>To me, "fuck it" has a defeatist connotation that really has no place around something that you are proud of.
In a sense, this goes in line with "release early, release often". I get that it's a big step to actually release a software or service, but the more you wait, the more you risk actually defining the product too much, or missing the boat completely while someone else takes the prize. I think even a service that is somewhat prone to errors can be released as long as it's made clear that it is, and that it's at least decently functional. And it is, of course, absolutely imperative that an easy to reach and easy to use feedback system be put in place.
Coming from a poker background, ship it has the connotation of "shipping the pot" or winning the pot. Oftentimes players will yell "SHIP ITTTTT!!!" when they have won a large pot. This gives this phrase a little more positive connotation for me.
I am also an advocate of releasing early as that will help you getting some feedback from the users. Of course you need to reach a certain point in order to do that. Also like the poster.
Wow, "Opbeat" sounds awfully close to "Chartbeat". In fact, I'd assume Opbeat was another product by Chartbeat if I didn't know any better -- especially given the chart graphics they use.<p>IANAL, but should they be worried about trademark infringement? Seems like a risky name to choose.