“Here you go, some facts about technology X or Y (usually coincidental with company technological stack) in exchange for your attention and, likely, a job posting ad to work with us by the end of it.”<p>I’m not against it or anything, I just noticed it that it’s the text version oh how youtube channels work but without capital in the form of cash involved—or more indirectly shown.
Marketing or as my boss calls it, "Demand Engineering" is a skill that engineers, techies, and scientists aren’t really trained in.<p>The goal of marketing posts isn’t necessarily technical depth; it’s about reaching the largest number of people (potential customers, employees, or investors).<p>Thanks to the internet’s reach, companies quickly realized that if they attract more Attention than their competitors, they can capture market share, even without having the best technical product.<p>It’s a lot like Financial Engineering - companies that pull in more capital faster (through tax advantages, cross-border deals, or lower labor costs) can use that capital to capture more market share, again not purely by being technically superior.<p>So today, an organization isn’t just judged on how fast its engineering evolves, but also how fast its demand and financial engineering evolves.<p>If a marketing team is moving faster at capturing market share (because they’re better at pulling in attention), leadership faces a real choice - Should we double down on marketing and ride the wave they’re creating? Or should we invest more in engineering, knowing it takes longer to turn technical improvements into revenue?<p>That’s the reality behind why content the marketing dept drives sometimes looks "low quality" to engineers. Especially with "mass market" stuff. If its super niche tech than you will see quality of tech postings much higher.