Framing the whole thing around costs is the problem. Frame it around better quality, better service, buy it for life etc.<p>There's no way I'm going to buy 3 times the cost for the exact same experience. I don't care about free returns I want something that has no returns because it's reliable and better engineered and made. I'd much rather have 2 widgets that I never have to worry about again (or they can be repairable that's fine too) than 10 widgets, two of which I need to find a box to return them, one of which has intermittent problems that don't quite make it worth it to return OR use, one of which was cheap enough I bought on a whim but was never really going to use anyways etc.<p>Actually more expensive, fewer, better, things sounds great now that I've written this out. Less mental and physical clutter.<p>But of course most people don't see it that way and business have to earn trust around these alternative ways of thinking about our relationships with our "stuff". Slapping a "Made in the U.S." sticker on something is gonna do nothing though.