The more interesting part of this article is the part about "Design Capital".<p>> Calling the initiative “design capital,” MetaLab will help startups with development, design, strategy and development in exchange for equity.<p>I particularly like their list of rules in the sidebar of their Design Capital page: <a href="http://metalabdesign.com/design-capital" rel="nofollow">http://metalabdesign.com/design-capital</a>