As long as the content is authentic and high quality it seems like a win for marketers, publishers, and consumers. However, if the videos end up just being straight up commercials that the user has to sit through it's going super annoying. Is Virool vetting the quality of the content? What prevents marketers from just using commercials?<p>Concerns aside, I love the idea. Organic content distribution is super hard. For every video that goes viral, hundreds of thousands of videos of similar quality flop. Even ad agencies struggle with getting distribution for content, so this seems like a really useful tool that I would have loved to have had when I was working in the interactive agency world.
Wow, tried this out on a noodle pulling video I filmed in 2006 that went semi-viral over time ( <a href="http://www.youtube.com/watch?v=6rfu1ZHiMP8" rel="nofollow">http://www.youtube.com/watch?v=6rfu1ZHiMP8</a> ). In 3 mins, my campaign had 258 impressions and 112 views for a conversion rate of 43.41%. Exhausted my bid/cost per day at 12 cents/$10 a day using the coupon.
Can someone describe better (than pando) how this is different than a traditional video advertising platform?<p>If I am reading correctly, Virool is trying to tie into existing, engaged user bases and publishing there? Are there any requirements for becoming a publisher?
Great service! One of the easiest to signup and start. I started using it just today. Be careful with keywords and locations, or else your entire $10 campaign will take only a few minutes to exhaust.
As an investor we are proud to be partnering with the Virool Team.<p>We tested out the product extensively and were about to get 5,364 views, 29 likes, and 10 comments. Check these guys out!