Techcrunch title is not representative of the matter. How is this "betting big"? It is just and additional feature. What are they exactly betting here?
So this is a mash up of the iPhones places view of my pictures and what Color.com was originally trying to do.<p>Now we have a places photo-map of shared photos with the ability to filter stuff out...<p>Sounds interesting, and surely they will be far more successful than color.com was... But I don't yet know how useful this will be.<p>I am sure this will be mildly interesting for a long time... But it still doesn't solve my photo problem.
All I can think of is this: <a href="http://instaearth.me" rel="nofollow">http://instaearth.me</a> an app myself and another guy wrote at the last company I worked for. View all your Instagram photo's geo-located on a map. It's nice to see Instagram finally integrating it with the app.
Google Maps huh? Millions of views a day. I wonder how much that is going to cost Facebook. Way more than rolling out their own service, I'm sure. People expect Gmaps though.