I have a small list (<1000) of email subscribers who have signed up and opted in to be notified when new blog posts are published on my website.<p>What's the best tool to set up such an email-based newsletter? Kit? Mailchimp? Something else?<p>I am a software engineer, so I do want maximal control and the ability to maintain this system for years to come.
I am concerned that many SAAS do enshittify the product over time, so I would prefer to control it as much as possible.
Use mailman.<p>Get one list for "newsletter@yourdomain.com". Put your people on it.<p>Configure it so that only you can post to it. You don't need a public archive, but you have that option. Keep membership-listing off. Make sure each outbound message has the option to self-unsubscribe. Your public page can even have the functionality to let people self-subscribe (or self-resubscribe). This is a default, I think.<p>Choose a mailman host with a track record of many years, e.g. over one decade. That knows how to manage mail. That knows how how SPF/DKIM/DMARK and discoverability works. That knows how to have good IPs. For example, a host that has managed reputable open-source mailing lists on the long term, has more than one person running it, etc. You have your choice of hosts anyway. If one goes down, there are others to choose from. That should not be a big deal.<p>When you want to send your people a newsletter, just send an email to newsletter@yourdomain.com.<p>I could not imagine anything simpler, easier, or most cost effective, for what you ask.
Listmonk is a modern take, self-hostable and open source. You can hook it up to AWS SES to keep it both cheap and reliable. In the new version they just released there's even an email template composer.
phpList[1] is open-source and can be self-hosted (PHP/mySQL/MariaDB). It does include/require small "powered by phpList" watermarks below user-side subscribe forms.<p>[1] <a href="https://www.phplist.org" rel="nofollow">https://www.phplist.org</a>