Sorry, but what are the metrics being used here? If academia is as slow as to "get" the Internet revolution as the OP claims (and I have no doubt that this is the situation), is it possible to make a service that easily impresses academics even if that service is nothing more than a check-bit.ly-to-see-if-this-hyperlink-has-been-tweeted wrapper, with some basic full-text searching of the obvious research abstract repos?