Would love for this to be true, but how much of this is an intellectual writer talking about how other intellectuals (a novelist, Patrick Collison) liking literature?<p>I'm not saying it's not happening outside of that bubble. But I will say that most people aren't novelists and taking a metro in a big city (a decent proxy for a cross section of society, at least in that city), I see about 30 people scrolling TikTok/Reels for each person with a book.