> Speaking of the effects of technology on individuals and society as a whole, Marshall McLuhan wrote that every augmentation is also an amputation.<p>Nice to see this because I drafted something about LLM and humans riffing on exactly the same McLuhan argument. Here it is:<p>A large language model (LLM) is a new medium. Just like its predecessors—hypertext, television, film, radio, newspapers, books, speech—it is of obvious importance to the initiated. Just like its predecessors, the content of this new medium is its predecessors.<p>> “The content of writing is speech, just as the content of the written word is the content of print.” — McLuhan<p>The LLMs have swallowed webpages, books, newspapers, and journals—some X exabytes were combined into GPT-4 over a few months of training. The results are startling. Each new medium has a period of embarrassment, like a kid that’s gotten into his mother’s closet and is wearing her finest drawers as a hat. Nascent television borrowed from film and newspapers in an initially clumsy way, struggling to digest its parents and find its own language. It took television about 50 years to hit stride and go beyond film, but it got there. Shows like The Wire, The Sopranos, and Mad Men achieved something not replaceable by the movie or the novel. It’s yet hard to say what exactly the medium of LLMs exactly is, but after five years I think it’s clear that they are not books, they are not print, or speech, but something new, something unto themselves.<p>We must understand them. McLuhan subtitled his seminal work of media literacy “the extensions of man”, and probably the second most important idea in the book—besides the classic “medium is the message”—is that mediums are not additive to human society, but replacing, antipruritic, atrophying, <i>prosthetic</i>. With my Airpods in my ears I can hear the voices of those thousands of miles away, those asleep, those <i>dead</i>. But I do not hear the birds on my street. Only two years or so into my daily relationship with the medium of LLMs I still don’t understand what I’m dealing with, how I’m being extended, how I’m being alienated, and changed. But we’ve been here before, McLuhan and others have certainly given us the tools to work this out.