I run Audioscrape — a search engine for podcast knowledge. It lets you search transcriptions and extract who said what across top podcasts.<p>What’s surprising: over the past few weeks, we’ve been seeing more referral traffic from AI assistants (like ChatGPT, Perplexity, etc.) than from traditional search engines like Google or Bing.<p>Is this a fluke, or the start of something new?<p>I'm wondering if we’re entering an era of "LLM SEO" where optimizing for visibility in AI-generated answers becomes just as important (or even more so) than ranking on search engines.<p>Would love to hear:<p>Has anyone else noticed a similar pattern?<p>Is there such a thing as “LLM optimization” yet?<p>Any tips or ideas on how to stay visible in this new kind of information flow?<p>Feels like the rules of discovery are changing quietly, but rapidly.