Your landing page is beautifully designed, but from it, I have no clue what you do. You comment below[1] is hardly better - full of fancy words, buzz words, and very high on the "Ginger Factor".<p>It's full of marketing-speak - and if you were to ask my advice I'd suggest you change it for a quick graphic that shows what it actually does, along with some text.<p>Is this accurate?<p>"eGo: wear it as a ring, pendant, watch, or other item, and a simple touch of the finger will provide your credentials to unlock a service."<p>As it stands it takes too long to figure out what this does, and what it's for. I still can't work out what services can be accessed using this.<p>[1] <a href="http://news.ycombinator.com/item?id=4437638" rel="nofollow">http://news.ycombinator.com/item?id=4437638</a><p><i>Added in edit: I take it there is in fact</i> nothing <i>it can be used for at the moment. There's part of the problem - it might be great technology, but you have to get someone to adopt it. Am I right? So then the question is - who is the page trying to sell it to? Airlines? Telecoms? What service industry will be first to adopt it? How, and why?</i>