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Show HN: Klaviyo - a new kind of CRM (not just for sales)

31 pointsby edhallenover 12 years ago

3 comments

hemancusoover 12 years ago
I think one of the more interesting bits is how you integrate via a javascript snippet<p><a href="https://www.klaviyo.com/docs/javascript-api" rel="nofollow">https://www.klaviyo.com/docs/javascript-api</a><p>It seems like you could tag events quite easily on your site [customer logged in, customer performed action, etc] quite like mixpanel - and then use the rest of the system to perform actions in responses.<p>It would be super simple to set up a "Haven't seen you in a while" email without having to do any extra work. Lots of companies build nice products but don't put any effort on customer success, past conversion to sign up.<p>I like it. A non-technical could add a lot of value to an existing site.
eobover 12 years ago
I like it.<p>There's an interesting question of scale that comes up: this tool helps me understand the behaviors of a handful of named users. Is that best for high-margin businesses with only a few users or for the most-valued users of systems with tens of thousands of users.<p>Given the fact that the big claim at the top is that you triage CRM, I assume the latter. In a way, this is kind of applying the Klout methodology to CRM (impose some sort order on "importance" and use that to triage personal attention).<p>What do the hooks look like for a developer?<p>nit: the blue circles are visually confusing until you realize they represent popup comments.
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autophilover 12 years ago
$49 /mnth at entry level seems a bit steep. Perhaps your CMS is more robust or more user-friendly, but I think you may be pricing yourself out of the market.
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