The mention of Memphis and FedEx makes me think of a problem set I did in college, I think for an AI class.<p>It involved calculating different types of distance, such as Euclidean distance, Manhattan distance, and Memphis distance, where the Memphis distance was calculated by routing everything traveling through a single hub. We were told that it was called this because it used to be that all FedEx packages, no matter where they were going, were sent through Memphis. Googling for "Memphis distance" didn't seem to turn up anyone else using the term the same way though, so I'm beginning to wonder if I imagined it... I don't suppose anyone else has ever heard of it?
I've got the impression that FedEx wanted to fire Ketchum and now they have found a good pretence. If I am wrong, couldn't they just be quiet about it?
On the other hand, now @keyinfluencer got really well known, by means of a single tweet. I bet he even got a couple of hundred of even thousands of followers more now. Copy that...<p>Also not sure what the solution is, except having different twitter accounts for professional and private life, and in general training a positive attitude.
"a person in the FedEx corporate communications staff apparently took umbrage"<p>That someone on FedEx's communication team posted that child-like tirade about a TWEET indicates just how much help FedEx needs for social media interaction. And if Henderson thinks Andrews was in the wrong, he has issues.
I'm from Memphis and I used to work at FedEx. I'm really proud right now of the way that FedEx handled it. People need to realize that you can't know a city unless you live there for a long time. There are bad things about it, but there are some really great things about it too.
has anyone heard of that guy? I mean seriously if you were going to hire someone to talk about social media, wouldn't you want someone with a little bit more clout and more than 1500 friends?<p>i.e someone like Gary Vanderchuck(or however you spell it), he at least puts his money where his mouth is