Oh. My. God.<p>So, first off, they're so far off of being the "first company to do this" that's it not even funny, but this is a common claim in, well, every company to release a product ever. For apps, there was Body Heat (<a href="http://www.ohmibod.com/app/" rel="nofollow">http://www.ohmibod.com/app/</a>) and Closer ToGetHer (<a href="http://www.youtube.com/watch?v=iGMrGN5ViNo" rel="nofollow">http://www.youtube.com/watch?v=iGMrGN5ViNo</a>) for iphone, Dildroid
for android. For bluetooth, there was The Toy, possibly the worst named product in the history of naming things, which established Bluetooth comms with a phone to pick up SMS messages to set patterns on a vibrator.<p>Vibease will be selling their own vibrator, but that's not really a very big deal when you can get a OhMiBod and do audio control (though you lose voice streams since you can't split audio channels to be different between speakers and headphone output).<p>Secondly, their marketing is... so wrong it's scary. They're CRAZY heteronormative, to the point of telling me that gay couples couldn't use it and should find another toy. It's a damn vibrator, people. It works in a surprising amount of locations on all genders you can think of and some you can't and a few you probably don't want to. (Can you tell I live in the Bay Area?)<p>That said, they're one of the first teledildonics companies to really get out there and try to pull VC funding. Jimmy Jane did this with their luxury vibes, though continued success on that is not looking so hot.<p>This is an incredibly difficult industry to stay alive and relevant in, because people's wants and needs change, and if you don't get the interface 100% right the first time, you product is done. Finito. The end. Your app doesn't work right or crashes, you crash someone's brain chemistry in an intimate moment, and you will never, ever recover from the resulting experience memory.