The embedded industry is generally 10-15 years behind everybody else. (yes, i'm generalizing) However, there are very few start ups that provide embedded software. I'm not talking about TiVo or Bug Labs here, because they provid the entire package. I'm talking about somebody writing a significant piece of software for the embedded industry. Not some Tetris-clone that goes on the cellphone and runs on Java, but something that will move the industry forward.<p>How often do we see this happen?<p>Have we seen this happen? <p>Why don't we see this happen more often?<p>And also, how many people here have worked for or work in the embedded industry?