> Unfortunately there’s a downside to doing this – small incremental changes that uneducated consumers won’t appreciate.<p>It's the "educated" tech press and bloggers who have a problem with incremental improvement. The public is buying it.
I think that the "uneducated" with regards to Apple products is a slowly dwindling minority. The day of the iPhone 5 launch, I overheard multiple conversations on the street from people that I quickly judged as not the stereotypical Apple fan. But I think this goes to show that Apple products (and apparently their announcements) are captivating to a lot of people now.<p>Regardless, it's clear that Apple's announcement was only disappointing to bloggers; actual consumers seem to be very interested in the latest revision of the iPhone.