Great actionable insights. A good heads up to have another critical look at our own messaging schedule. I especially like the message anatomy examples. Timing messages on specific event triggers, instead of just session counts would even make more sense.
Interesting post, and interesting blog generally: well written, nicely presented, and informative with it. My compliments.<p>At the risk of going off-topic, I'll share some hopefully constructive feedback on the main Intercom site. This was my experience (as someone who is working in what appears to be your target market):<p>1. Read "Intercom is a next-generation CRM and messaging product. It helps web businesses build relationships with their users and turn them into loyal customers."<p>2. It's all empty buzzwords but the blog post was interesting, so I'll take a look.<p>3. Look at mostly illegible slides on home page.<p>4. Read jerky scrolling thing on home page until literally feeling sick (less than one minute).<p>5. Still have no idea what Intercom actually is (app? web site? back office tool?) or what it does (empty headlines are empty; how does it actually work?).<p>6. Can't find any more details. Not going to sign up or try anything out without way more than this.<p>I suspect you have something really interesting in there, and possibly even something one of my colleagues (who deals with marketing and customer relationships) might be interested in investigating. But for a company that seems to be all about messaging, your messaging is... lacking. :-)