If folk found this interesting I'd recommend they get hold of a copy of "Neuro Web Design: What Makes Them Click?" by Susan M. Weinschenk. It's not the most academic of books and a quick read (about 150 pages or so) - but it gives a bunch of high-level pointers to stuff that you can google around and dig into if you like.
My favorite behavioral economist is Dan Ariely - his TED talk "Are we in control of our decisions" is really valuable to entrepreneurs. Link here: <a href="http://www.ted.com/talks/dan_ariely_asks_are_we_in_control_of_our_own_decisions.html" rel="nofollow">http://www.ted.com/talks/dan_ariely_asks_are_we_in_control_o...</a>
Nice article ! One comment : on the "Selling Time Over Money" part, it seems to me that some business manage to do the opposite.
Take Ikea, for instance.
Typically you buy some furniture there, hoping to spend little money in exchange of giving up your sunday afternoon precious time.
If you take into account the time spent assembling the furniture, with a reasonable hourly rate, some furnitures there are not so cheap anymore.<p>The Ikea business implies that sometimes we prefer money over time.