some of these strike me as pretty horrible ideas.<p>(1, 6) video and/or infographic resumes: please, no! that just adds visual clutter to an already tedious process. if you want your resume to stand out, find a more-than-usually interesting and informative way to write about your skills and experience. sell me on the content of your resume, not its style.<p>(2) use the company's services in some way to present yourself: cute but gimmicky. it does show that the applicant has taken the time to learn about and use your service in a deep way, but personally i feel that the extent to which i'd be impressed is not proportional to the effort it would require on your part.<p>(5) conduct a reverse job application: not a bad way to get yourself some publicity and come to the notice of several companies at once. <i>might</i> also move you up the interview queue if well done, and will almost certainly not be a negative.<p>(3, 4) demonstrate your skills, suggest improvements/fixes: i would definitely be impressed.