Make you wonder how people functioned without smartphones only a few years ago.<p>BTW can't iphone users just bookmark maps.google.com as a "webapp" in the meanwhile?
That iOS 6 maps are bad is well established at this point. No need to run over that dead cat any more.<p>What would be very interesting for me to understand are the internals of the iOS 6 decision. I am, of course, not talking about technology but rather the business and strategic decisions that led to this.<p>One could certainly not say that there were quality problems with Google maps. That, particularly today, is self-evident. Why was Apple so hell-bent to jettison Google?<p>Was it out of fear of the mounting competition in the Android space?<p>I can understand this, of course. The problem is that you don't complete with your competitor with a product that is inferior to theirs. If anything, the barrier is, at a minimum, to be equal in features and experience to your competitor. And, in reality, you probably need to have a few things on top of them to boast about. In Apple's case, did they think that the 3D view was such a feature? They couldn't have! They are smarter than that. Right? It's puzzling.<p>Today we understand the value in seeking customer engagement and buy-in BEFORE taking-on, developing or deploying a major product. We know that. I think Apple knows that. How was it decided that iOS 6 maps would clear the Google Maps barrier? Did they actually show it to people? Who? Where? There seems to be clear evidence that this really wasn't widely vetted. How else could one explain airports showing up in rivers or the myriad of funny-yet-sad examples out there.<p>My curiosity is one of understanding the business process that led to this. From the vantage point of a startup these kinds of moves are suicidal. Apple is likely to survive it. Although, surviving it might mean taking a step that I am sure they don't want to take. Give people what they want: Google Maps.<p>Prior to this the most prominent example I had of corporate suicide was the UPS "What can brown do for you?" advertising campaign. There I stood in complete disbelief watching a company with a hugely recognized name and service spending millions to actually bifurcate their image and drive name recognition towards a new "brown" identity. Not only did they choose a generic term, but the jokes about what "brown" could do for you when a shipment went wrong were just too funny to ignore. It looks like someone kicked the CEO in the ass and they actually got back to marketing the brand everyone already knows. It was simply unbelievable, just like Apple's move with maps.<p>I don't know if it is fair to say that Apple has lost its way. Probably not. However, one has to raise questions when a bad decision of this magnitude passes through the company without someone setting the brakes with a clear-minded "We are not ready for this yet".<p>If it is true that maps are very hard to do well (I don't know maps), then it is beyond obvious that this is not something that can be fixed in six months. The last thing you want to do is make it impossible for your customers NOT to think about your competition. Prior to the iOS 6 maps issue the average iPhone customer probably ignored the entire smart phone ecosystem past Apple. Today you have people making comparisons. What can "brown" do for you?